In their ongoing effort to improve transparency with their ads, Facebook is getting rid of 20 of their older ad metrics. These metrics were said to be either outdated, not actionable, redundant, or rarely used. While most advertisers won’t really notice that they are gone, those who do use them will need to make some … Read more
According to reports, the number of Do-Not-Call complaints in New York State has been steadily increasing. New Yorkers filed more than 228,900 Do-Not-Call complaints in 2014 and more than 241,658 complaints in 2015. Approximately 200,000 Do-Not-Call complaints were lodged by New Yorkers in the first six months of 2016. As a result, on December 1, … Read more
The Association of National Advertisers (ANA) has teamed up with K2 Intelligence to look at the state of transparency within the ad industry. They performed in-depth analysis of many companies and ads running on digital platforms as well as TV and print. The report was set to be released but major companies WPP and Omnicon … Read more
On July 7, 2011, the Federal Trade Commission (“FTC”) announced an updated regulatory review schedule of numerous rules and guides in order to keep pace with the current technological landscape and rapidly evolving marketplace, while at the same time promoting greater efficiency and transparency. For the first time, the FTC is seeking public comments on … Read more
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