On September 22, 2017, the District Court for the Northern District of California granted defendant’s motion to dismiss plaintiffs’ first amended complaint filed in state court on December 20, 2016 in which they alleged that they collectively received almost 1,300 unlawful unsolicited commercial emails. According to plaintiffs, the emails contained advertising for “products and services” … Read more
Russian Hacker Pyotr Levashov was just arrested in Spain at the request of the DOJ and FBI. Russian television station RT reported that Levashov was arrested under a US international arrest warrant and was suspected of being involved in hacking attacks linked to alleged interference in last year’s US election. Peter Carr, a spokesman for the US … Read more
Top marketers have long known that one well-crafted email message could generate better results than 100 low quality emails that largely got flagged as spam. Unfortunately, with thousands of new marketers trying to ‘get rich quick’ with digital marketing, consumers likely saw far more poorly handled messages than the good ones, which hurt everyone. According … Read more
Email marketing is one of the most important tools digital marketers have today. After a recent spam attack, however, many marketers may find that their emails are now being blocked completely by Spamhaus. The attack started about a month ago, but ramped up massively in the past couple weeks. Valid email addresses (primarily .gov addresses … Read more
Sanford Wallace, known as one of the two Spam Kings after Scott Richter, has been placed back in prison after not learning a lesson about spamming. Despite already being in huge trouble with the feds, and being told never to spam and harass people again, Mr. Wallace decided to become a club promoter in Las … Read more
According to Jessica Rich, the Director of the FTC’s Bureau of Consumer Protection, marketers Colby Fox and Christopher Reinhold have been scamming customers for some years by luring consumers to click on ads that went to fake news sites (flogs or farticles). The FTC called it a “massive spam operation” that linked to “Fake News … Read more
Want to make your next email campaign successful? Knowing how to write an irresistible email subject line can help you get there. Email marketing is undoubtedly one of the most powerful ways to reach out to your prospects or customers. But without good subject line writing skills, you won’t be able to make it. There … Read more
According to the fine folks at All Spammed Up, there are ten words that will ensure that you email marketing effort goes nowhere if used in a subject header. These are terms that are often used for call to actions, but have been used to many times by spammers (cough, email marketers) that they are … Read more
Despite all the technology and fraud protection tools, scammers are still finding ways to use bots to defraud lead generation companies. However, CATCHA which means “Completely Automatd Public Turing test to tell Computers and Humans Apart” turns out to be a really, really annoying method that actually hurts conversions. According to a study at Stanford … Read more
In the category of “WTF” news, comes the claim from a company that they own the patent to email marketing. Yes, you heard me right. The company Email Link Corp, claims that they have patented the process of which emails are sent out, and then someone can click on a link to go to a … Read more
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