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Lenovo Moving to Impact Radius SaaS Platform

The well-known computer leader, Lenovo, has a partnership with Impact Radius to help take their global affiliate channel to the next level.  The company has been pushing their affiliate program as a key to their overall growth and profitability, and this is a major move toward that goal.  This partnership has been in place for a short time now and they are now releasing some information on its initial successes.

Using one platform to provide fully comprehensive tracking, analytics and other tools will allow them to expend current partnerships and bring new ones on board.  As we know, affiliate marketing can be an extremely effective option for most types of businesses, including hardware companies like this.

Priest Willis, the Global Affiliate Marketing Manger at Lenovo, said, “The flexible and easy-to-use tracking, attribution, and affiliate management tools are clear indicators that Impact Radius shares our enthusiasm for leading-edge technology. The platform gives us data we’ve never had before, providing a view into our global campaigns across devices and across channels.  We saw immediate savings on network and agency fees and have found our offers being supported on sites within a day, not weeks.”

Lenovo transitioned from using three separate affiliate networks into this one option late last year.  This was a major move since it involved a migration from across 21 countries and territories.  While this was a bold move, Lenovo is certainly finding it to be a very profitable one in the initial months.

CEO and Co-Founder of Impact Radius, Per Pettersen, said “Our clients use Impact Radius to ain omnichannel insights and broaden the scope of their collaboration with publishers wherever they are in the world.  We are excited to work with Lenovo, an innovator whose commitment to performance and pioneering new ideas mirrors our own.”

This is certainly an interesting case to look at for anyone who is involved with performance marketing.  It shows just how beneficial it can be to make sure you are running all your affiliate programs through the proper channels.  In the case of Lenovo it made sense to migrate from three networks into one.  While this may not be the right move for every situation, it is essential to always take the time to weigh the options and determine what will work best in your specific situation.

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Cake & HasOffers Tracking War Turns Dirty

You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake. It started earlier this month with rumors being sent around the performance marketing industry by unknown but obviously very interested parties that Cake, the popular and current performance tracking SaaS King owned by public Company Acellerize was facing difficult times, as shown by the departure of key players in their company.

These salacious rumors were compounded by a scathing article written by UK-based Publication “PerformanceIn” (not affiliated with PMI) which claimed that the company was “under a shroud of uncertainty.” This story by author Richard Towey, was almost immediately taken down by the publication, but it’s unsubstantiated claims that the company wasn’t doing well was spread from mailbox to mailbox soon after.

Seizing the opportunity, competitor and contender for the Tracking Crown, HasOffers sent out a very unfriendly email to current Cake customers probing the claims that Cake has financial struggles and they “understand and want to help” customers who want to leave the Cake platform.

We spoke briefly with Cake about the criticism and they basically dismissed them completely, instead focusing on several positive developments. Their PR team pointed out that just before the story on PerformanceIn came out, Cake made an announcement of substantial growth over the last year and made it clear that finances are going in a positive direction.

Jill Hara, Senior Director of Marketing at Cake addressed the departures with the statemen that “while some have departed CAKE in the recent months (some for personal reasons, some for professional, others on the own accord, some otherwise), we believe it has strengthened our overall standing. It has also been an opportunity to elevate leaders within our organization, many whom have been with CAKE for a number of years and are industry experts.”

We asked HasOffers about the reasons behind the aggressive PR push, and they informed us through their PR team that Cake’s “customers deserve to know the situation, so they can make informed decisions about their business…we don’t want customers to experience another DirectTrack situation.” Cake of course has assured their clients, and the public in general that their finances are an open book since they are a public company, and they are continuing to move in a positive direction.

HasOffers took advantage similarly of DirectTrack’s technical and support issues in 2012/2013 when the company was crippled with enormous downtime and many of their customers left to go to Cake and HasOffers in 2013. One can only assume that they are hoping that the rumors, whether they are true or not, may be enough for some customers to at least consider other options.