Tag:saas

Lenovo Moving to Impact Radius SaaS Platform

The well-known computer leader, Lenovo, has a partnership with Impact Radius to help take their global affiliate channel to the next level.  The company...

Cake & HasOffers Tracking War Turns Dirty

You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake....

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A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it. 
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....

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