Let’s start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A comprehensive study conducted over the span of 2022 and 2023 by… Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes
In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles in the industry. From his time at NBCUniversal and Glam Media… Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)
The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report shows that, as of July, 34.8% of all TV content… treaming Video Advertising’s Dirty Secret
A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in 2022. That would seem to put NFTS on track to beat… Say Goodbye to NFTs?
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