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Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

2023-08-24

Let’s start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A comprehensive study conducted over the span of 2022 and 2023 by esteemed attention measurement company Lumen Research, in collaboration with programmatic digital advertising giant Teads and ad effectiveness specialist Dynata, has … Read more

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

2023-07-18

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles in the industry. From his time at NBCUniversal and Glam Media to his current positions at NYU Stern School of Business and Progress Partners, Schiller’s expertise and insights have left an … Read more

treaming Video Advertising’s Dirty Secret

2022-08-19

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report shows that, as of July, 34.8% of all TV content consumed by Americans came from streaming services like Netflix and Disney+, while only 34.4% came from cable providers like HBO. … Read more

Say Goodbye to NFTs?

2022-06-24

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in 2022. That would seem to put NFTS on track to beat the total of $40 billion spent last year. But Chainalysis says that since last summer, growth has come in spikes … Read more

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

treaming Video Advertising’s Dirty Secret

Say Goodbye to NFTs?

Sam Decker, Scam or Legit Expert?

Michael Snow, Scam or Legit Expert?

David Beroff, Scam or Legit Expert?

Susan Bratton

Wendy Ang, Scam or Legit Expert?

Don Batsford, Jr., Legit Expert

Roman Godzich, Scam or Legit Expert?

Michiel Beenen, Scam or Legit Expert?

Brock Wells, Scam or Legit Expert?

Bruce Demaree, Scam or Legit Expert?