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Marketing Madness

Twitter to Allow More Intrusive Ads, Updates Privacy Policy to Allow Targeting

Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however,...
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Marketing Madness

BAD NEWS: Funny Ads Make You Laugh but Don’t Actually Work?

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal...
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Marketing Madness

French Affair Lingerie Insults Women with Heroin Chic “Body Image”

It's amazing the keywords and absolute bullshit people use in advertising to try to hit the right audience. For whatever reason I was targeted...
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Marketing Madness

Apple Search Ads Show To Be A Good Investment

With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search...
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Marketing Madness

Reddit To Start Using Tracking Software To Customize Ads

Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how...
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Marketing Madness

Yep: Interstitial Ads Aren’t User Friendly

MediaBrix and Neurons Inc. recently performed a “neuroscience” study that indicates that interstitial ads lead to a negative user experience.  In addition, Google has...
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Marketing Madness

Ads Need to be On Screen 14 Seconds to Be Effective

The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the...
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Marketing Madness

Facebook Planning to Spam Messenger with Ads

Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp.  For the later, they paid $4.59 billion to get it, so...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently...
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Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant...
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Ming Tsai’s “Roofie” Recipe: A Dash of Controversy and a Side of Backlash

Boston's culinary scene has recently been sizzling with drama - and not the kind you might find...
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Must read

ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Hiring & Management Pesach Lattin - 0
Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost...
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Tal Klein: The Wizard of Digital Engagement

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In the age of digital marketing, it's essential for brands to be...
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Must Read

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

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Datonics, a digital data pioneer, has released the results of its Programmatic...
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Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

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The age of relying on third-party data for media buying may be...
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GumGum Takes the Lead in Providing a Safe Ad Environment

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GumGum, the contextual first, global advertising platform, has announced that it is...
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