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Marketing Madness

Black Friday 2017 Trends and Strategy

Black Friday isn’t just a date on the calendar, but also a newsworthy event allowing retailers to increase sales with a well-prepared strategy. For...
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Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements,...
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Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is...
Adtech

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold...

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Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...
Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

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