David Rabin, Lenovo’s CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone else frantically tossing chips around and says, “Let’s not lose our… ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If that sounds like a circus with no ringmaster, that’s because it… Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a “scoop” yesterday announcing that the IAB and MRC are collaborating on attention measurement accreditation. Slow clap. We had Angelina Eng on our show weeks… Attention Metrics: Industry Savior or Snake Oil?
In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a voice of reason—and rebellion. As the CEO of Topic Intelligence, Judy is not just another figure… Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club
Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has not only witnessed the wild, often chaotic evolution of digital advertising but has also been one… How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)
If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw around the term like it’s a religious text. That sacred scroll… The Unfiltered Genius of Terence Kawaja: How Adtech’s Peter Pan Refuses to Grow Up
Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged his reputation at the helm of Kirshbaum, Bond and Partners, is… Jon Bond: The Legend Who Ditched Cookies for a Weightless World
Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world’s first fully autonomous AI marketing team. Fasten your seatbelts, folks; this isn’t your… From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data crunching at AdBeacon. Picture a supermodel who can strut in stilettos… #MADWOMEN: From Catwalk Queen to Data Diva
If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of the Coalition for Innovative Media Measurement (CIMM). Jon isn’t just navigating… Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon
If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without the usual downpour is less about meteorological luck and more a… The AdTech Adventurer: Myles Younger’s Recipe for Success
Dominick Miserandino, a name synonymous with digital strategy, is the guy you want on your side when navigating the ever-shifting sands of the internet. Since the 90s, he’s been a digital cowboy, riding the waves from… Confessions of a Digital Maverick: Dominick Miserandino Unplugged
Alright, folks, brace yourselves. We’ve got a hot one today on “The Adotat Show.” David Kohl, the ad tech guru who’s been everywhere from PwC to TrustX, is here to drop some serious knowledge bombs.… Sucker Punching Clickbait: David Kohl’s Fight for Ad Integrity
On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the legendary journalist turned content marketing guru. Kaplan, who’s been through the wringer of media transformation, shared… Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation