Mailchimp Strikes Again: Another Data Breach Leaks Info of 133 Customers

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access to data in a system or computer’ and we all know that. Well, the marketing world has certainly turned this negative into a commonly used positive verb when it comes to accelerating growth from a data and digital marketing perspective. It’s a fascinating … Read more

How BIMI Campaigns Improves Email Marketing Results and Creates Brand Identity

Email isn’t just a 1-to-1 communication tool. It’s not even just a group communication tool any more. It’s the heart of business, and the heart of a business’s identity. There’s no shortage of what email is used for today: It’s your password change or confirmation, your invoices, account activations, registration confirmations, receipts, loyalty club notices, … Read more

119 Facts You Don’t Know About Email Marketing

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? In Sarah Cloutier’s “119 Facts You Don’t Know About Email Marketing,” the article’s infographic lays out statistics on everything from the open rate of personalized emails to … Read more