News
Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty
How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From… Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty
Streaming’s Big Lie: The Future of TV Is Already Broke
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution… Streaming’s Big Lie: The Future of TV Is Already Broke
How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents – including electronically stored information… How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)
Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC… Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense
The Good, the Bad, and the SPO-ly
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like… The Good, the Bad, and the SPO-ly
2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why wouldn’t they? It’s shiny, it’s new-ish, and it promises to… 2024: Goodbye Impressions, Hello Attention
What is the Perfect Ad?
Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on my show lately (Season 3 is brewing—sponsors, slide into my DMs). And here’s the kicker:… What is the Perfect Ad?
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even looking at banner ads anymore?” you might scoff as you doom-scroll through TikTok or Instagram Reels… Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
FTC Sends Warning Letters to Healthcare Lead Generators
The Federal Trade Commission is watching the healthcare lead generation industry closely. On December 10, 2024, the Federal Trade Commission announced that it has sent warning letters to 21 companies that market or generate leads… FTC Sends Warning Letters to Healthcare Lead Generators
Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world where everyone’s pretending their last click attribution model is the Holy… Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend
When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance
In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has thrown down the gauntlet—and not just any gauntlet, but one glittering with the promise of turning… When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance
Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship
There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re looking at one of three possibilities: someone’s getting bought, someone’s buying, or someone’s heading to… Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship
Sam Bloom: Marketing’s Last Sane Man?
How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is the rare ringmaster who doesn’t just keep things running—he makes everyone feel good about being… Sam Bloom: Marketing’s Last Sane Man?
Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising
Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead. Enter Alex Li, Senior Director of Global Non-Gaming at AppLovin, who’s part evangelist, part scientist,… Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising