From the ADOTAT archive, March 2023
Lights, Camera, Action: A New Dawn for TV Advertising
Luc Dumont, SVP of business development at MadHive, walked ADOTAT through why ad budgets were returning to television, especially connected TV, as advertisers sought premium, brand-safe reach.
Questions and answers
Why did ad spend move back to TV?
Connected TV combined TV's premium, brand-safe environment with digital targeting, pulling budgets from desktop and mobile.
What is MadHive?
A CTV ad technology company that serves local broadcasters and media sellers.
What ADOTAT has covered since
The original article
Lights, Camera, Action: A New Dawn for TV Advertising, by Pesach Lattin, first published on ADOTAT in March 2023.
About ADOTAT
ADOTAT is an independent, reader-supported publication covering advertising technology, ad fraud, programmatic economics and the holding companies that run the business. Founded and published from Phoenix, Arizona, by Pesach Lattin, a former Secret Service Electronic Crimes Task Force investigator, co-founder of LeadsCon and former CEO of the ad network Vizi. ADOTAT takes no paid placement in editorial. Subscribe free or read the full archive.
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