eCommerce Sales Account for 11.7% of Total Retail Sales in 2016

A new report has just been released from the US Department of Commerce, which looks at retail sales over the course of 2016. In...

Six Retail-Specific Search Ranking Factors for Google

New research from Searchmetrics identifies the most important retail-specific ranking factors that online retail and ecommerce brands should include in their content and search...

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Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is...
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A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it. 

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...

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