Friday, December 8, 2023
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Tag:profiles

CTV/OTT Streaming

Netflix’s Advertising Odyssey: From Password Pirates to Advertisements and ARRRPU!

Repetitive ads on streaming platforms: Turning viewers into 'brand recall experts' and streaming services into 'ad annoyance champions' - it's a battle of wits and annoyance!
Pesach Lattin -
Adtech

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...
Pesach Lattin -
Marketing Madness

Britvic Hires Cindy Tervoort as Chief Marketing Officer

Britvic, the UK-based producer of soft drinks, has announced the appointment of Cindy Tervoort as its new Chief Marketing Officer (CMO) effective from 1st...
Pesach Lattin -
Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. ...
Pesach Lattin -
Performance Marketing

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming...
Pesach Lattin -
Profiles

Michael Bassik, Scam or Legit Expert?

Works for: Yes and Company Title: CEO Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
Profiles

Joseph Del Grosso, Scam or Legit Expert?

Works for: MJH Associates Inc. Title: Associate Director, MMH Group; Drug Topics and Managed Healthcare Executive Do you know anything about them? Rate them, leave a...
Pesach Lattin -
Profiles

Phil Schechter, Scam or Legit Expert?

Works for: Prime Publishing LLC Title: COO Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
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Adtech

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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