Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World. She started LinkUnite in 2022 with Amanda Farris after realizing that there was a need for support and representation for executive women in the male-dominated digital marketing industry. Malo and Farris … Read more
Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more
The Brand/Agency relationship is on the verge of changing, especially when it comes how they bill. Historically, advertising agencies have been compensated based on the number of billable employee hours spent on developing and executing the campaign. One problem with compensation based on billable hours is that it can foster a feeling of mistrust between … Read more
Activity on social media has become more important than market share data in assessing a campaign’s performance, while increasing numbers of brands are using social channels to step up their customer service, a new study has found. According to the TNS Marketing Monitor Study, marketers across Asia are, for the first time, placing more importance … Read more
The 13th annual Performance Marketing Executive Summit will be taking place June 7-9th at the Peabody Hotel in Memphis, TN, which is known for their ducks. Merkle has recently announced the lineup for the speakers at this big event. The EVP and Chief Marketing Officer of Merkle commented saying, “Merkle’s Performance Marketing Executive Summit is … Read more
Performance marketing group TradeDoubler has recently completed an agreement to partner with Payoneer, which will allow them to make payments in more currencies than ever. The agreement will make it possible for marketers in 200 countries to get payments in their own local currency rather than using either US dollars or the currency where the … Read more
Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers money and sending quality leads to advertisers since 2009. Founded by Fehzan Ali and Jeremy Bash, Adscend is constantly working to make sure that their technology meets the needs of their … Read more
Henry Ford once stated, Wealth, like happiness, is never attained when sought after directly. It comes as a by-product of providing a useful service. Henry was right. Great wealth can be attained by providing exceptional service, and the better service you provide, the more opportunity for wealth. The question is, how do you provide a … Read more
Monetizing a blog doesn’t have to be difficult. If you look around you’ll see that there are plenty of ways to milk your blog for money. However, one of the most common and effective ways of earning a consistent, hands free income from your blog is through affiliate marketing. Promoting affiliate products can give a … Read more
If you are new to affiliate marketing you may be trying to figure out what niche or vertical you want to dominate. If you aren’t, then you need to be. Affiliates who focus their energy in one vertical have much greater success than a scattershot approach to promoting multiple products in many niches. Focusing your … Read more
The relationship you share with your affiliate manager is crucial. It can make or break your career in the performance marketing industry. Most of the new affiliate marketers don’t know the importance of communicating with their affiliate managers. Let alone building a rock solid relationship with them. What they don’t realize is that their affiliate … Read more
Here’s a review and roundup of the best blog monetizing strategies of 2011, a peek into blog earning reports, and marketing insights from top bloggers. Represented are small business bloggers, mommy-bloggers and college students who monetize their blog content.
Business bloggers respond to survey on how they monetize blog content using affiliate programs and performance marketing. This is Part 2 of the survey results.
Never mind the ebooks and so-called special reports — where are the real inside scoops? Hear the perspective of bloggers who monetize blog content using performance marketing. This is Part 1 of the survey results.