Tuesday, April 23, 2024
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Marketing Madness

Inside India’s Growing Performance Marketing Industry

India is one of the largest markets in the world for digital advertising, and it is only expected to grow in the coming years....
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Marketing Madness

China is Quickly Adapting to Digital Advertising

China is one of the biggest advertising markets in the world, and they have recently released numbers for the full year 2015. They found...
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Marketing Madness

TradeDoubler Now Able to Pay in Local Currencies for 200+ Countries

Performance marketing group TradeDoubler has recently completed an agreement to partner with Payoneer, which will allow them to make payments in more currencies than...
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Marketing Madness

All Networks Should be using Redirect Service

If you are a CPA or Affiliate Network and you are not using a redirect service, you are missing out on easy money that...
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Specials

International SEO #Fail

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and...
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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