Thursday, March 28, 2024

Tag:influencer

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with...

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...

Easy Ways to Make Money on Instagram

With 700 million users, Instagram is one of the most popular social media platforms in the world. But people are not sharing photos on...

New Tool from TapInfluence Checks for FTC Compliance

Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated...

What is Social Media Influence Worth?

Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies.  They have...

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Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...
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Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers...

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