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UrbanObserver
UrbanObserver
Thursday, March 28, 2024
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Marketing Madness
How Real Time Bidding Advertising Exchanges are Hurting Brands
Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...
Pesach Lattin
-
2017-06-20
Marketing Madness
What’s the Bigger Issue? Viewability or Fraud?
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will...
Pesach Lattin
-
2017-03-10
Marketing Madness
Study: CPM Rates Do Not Equal Value
Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...
Pesach Lattin
-
2012-03-28
Latest news
Adtech
2024-03-26
Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception
Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...
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Marketing Madness
2024-03-26
Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat
As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...
Adtech
2024-03-26
Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy
Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers...
Must read
Marketing Madness
2024-03-26
Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat
As we navigate the swiftly changing currents of the...
Adtech
2024-03-26
Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy
Welcome to the front row of the ad tech...