Tag:attribution models

CTV/OTT Streaming

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...

Daniel Aks - 2023-07-06

Leaders2025-01-15

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

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Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Leaders2025-01-15

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming was supposed to be the savior of TV—the...