ImpactRadius Unveils “Media Partner Discovery” Tool

ImpactRadius Unveils “Media Partner Discovery” Tool

Today, Impact Radius, a pioneer in global digital marketing and performance marketing solutions, officially announced the launch of Media Partner Discovery, an innovative technology that gives agencies and affiliate marketers the capability of identifying strategic media partners from a database of 800,000 affiliate websites from across the globe. Today’s world of publishing is vastly different … Read more

Pinterest Looks to Work with Several Companies for Performance Marketing

Since April 2015, Pinterest has given access to buy ads and post content on its platform to certain companies that have gained Pinterest’s “Good Housekeeping Seal of Approval”. Pinterest’s Marketing Partners program has been successful, as more than half of the company’s advertising revenue is generated via brands purchasing advertising through these approved Marketing Partners. … Read more

ITT Tech Shutting Down, All Affiliate Earnings Lost?

ITT Technical Institute is shutting down all campuses after the U.S. Department of Education banned it from enrolling new students who use federal financial aid. ITT Educational Services owns and operates more than 130 for-profit vocational colleges nationwide “The actions of and sanctions from the U.S. Department of Education have forced us to cease operations … Read more

Instagram Famous: These Fashion Bloggers Make Money

Holy shit. If I see another girl on Instagram claim she’s a model or lifestyle fashion blogger, I’m going to gouge my eyes out. Weight loss shakes. Detox teas. Sugar bear hair vitamins. CHA CHING. Bitches. Jealous much? Maybe. I’m honestly one more “how was your weekend?” elevator conversation away from selling my soul and … Read more

Dell Re-Entering Affiliate Marketing

Dell has just announced a partnership with the global marketing network, Affiliate Window.  This is the first time Dell will be using affiliate marketing for three years after they discontinued their previous program.  The new Dell program will be managed by MediaCom and will have a focus on increasing the tech company’s reach and add … Read more

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste.  We define “lost” as: spent with no possibility of seeing any return.  The digital marketing industry is worth $155 Billion annually, and growing fast.  With $75 Billion lost, this means that nearly half of that is wasted on fraudsters and extremely low quality media buy platforms. … Read more

Cake & HasOffers Tracking War Turns Dirty

You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake. It started earlier this month with rumors being sent around the performance marketing industry by unknown but obviously very interested parties that Cake, the popular and current performance tracking SaaS King … Read more

Cheap Affiliate Management Does Not Work

More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: they’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate program low, many companies nit-pick the dollars … Read more

4 Affiliate Marketing Tips for Bloggers

Monetizing a blog doesn’t have to be difficult. If you look around you’ll see that there are plenty of ways to milk your blog for money. However, one of the most common and effective ways of earning a consistent, hands free income from your blog is through affiliate marketing. Promoting affiliate products can give a … Read more

Five Lies New CPA Networks Tell

I saw a post on WarriorForum in which someone claimed that he was going to open his own CPA Network, but needed help with knowing how to get offers.  It totally blew my mind that this guy wanted to start a business with absolutely no idea what they were doing or any background in the … Read more

Can Affiliate Marketing Hurt Brand’s Reputation?

ADOTAS – Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the benefits and opportunities available from the … Read more

Too Many CPA Affiliate Networks or Not?

Does it seem that every single week there is another network popping up with a stupider name than the last one? With all the press about how CPA Affiliate Networks are making money for everyone and their grandma, it seems that a lot of affiliates are turning to making their own networks. With the ability … Read more