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Specials

Myspace to Layout 50% of WorkForce

The News Corp owned Myspace social networking website could soon lay off as many as half of their employees, the Wall Street Journal...
Pesach Lattin - 0
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Have we confused Affiliate Marketing with Get Rich Scams?

Regardless of what you personally think of all the guys who are trying to sell their newest program about how to make money...
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Leaders

George Avery Gets It, and so does GetAds.

George Avery used to be the right-hand man at Affiliate.com (the network formerly known as CPAEMPIRE) until a few years ago. Not soon after...
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ClickBooth Explains Parties

ADOTAS – How do you explain the mystique of ad:tech? What makes it such a remarkable event for digital marketers: the breakout ...
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Rebecca Madigan of the Performance Marketing Association

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the...
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Specials

About the Performance Marketing Association

The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect,...
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Latest news

LeadersPesach Lattin - 0

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently...
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Hiring & ManagementPesach Lattin - 0

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant...
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NewsPesach Lattin - 0

Ming Tsai’s “Roofie” Recipe: A Dash of Controversy and a Side of Backlash

Boston's culinary scene has recently been sizzling with drama - and not the kind you might find...
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Hiring & Management Pesach Lattin - 0
Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost...
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Tal Klein: The Wizard of Digital Engagement

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In the age of digital marketing, it's essential for brands to be...
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Must Read

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Marketing Madness Pesach Lattin - 0
Datonics, a digital data pioneer, has released the results of its Programmatic...
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Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

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The age of relying on third-party data for media buying may be...
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GumGum Takes the Lead in Providing a Safe Ad Environment

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GumGum, the contextual first, global advertising platform, has announced that it is...
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