If you’ve logged into Google’s Webmaster Tools over the last couple days you may have noticed some changes with the backlinks being displayed. Google has long displayed a list of the different pages which backlink to your site in alphabetical order. While this may have been the simplest way to display the information, it was … Read more
The Senior Product Manager at Bing, Duane Forrester, recently published a blog post on the Bing Webmaster Blog. The post went over four different types of link building strategies which should be avoided. While the blog post titled, “How Not to Build Links” doesn’t really give too much new information to those experienced with SEO, … Read more
The Yahoo Answers property has been the most used question and answer network on the net for years, despite the fact that the page has undergone virtually no updates. Yahoo had neglected this powerful, and popular, site for quite some time, but that is all changing. Yahoo announced that it is going to be rolling … Read more
The Federal Trade Commission is looking into the latest set of privacy policy updates that Facebook proposed in late August. The agency claims that it is a routine monitoring, and that no official investigation has been launched, though what the difference between ‘monitoring’ and an ‘official investigation’ is not mentioned. These changes have not yet … Read more
A report was recently released by Solve Media which estimates that the global digital advertising industry is going to be spending about $9.5 Billion in advertising to bots and other non-human entities. The mobile advertising is also being seen by a growing number of bots. The report finds that between 43 and 46% of web … Read more
The Google Authorship tags have been getting popular quite quickly because of all the benefits it provides both to the author, and those who like to read their content. The one downside of the Google Authorship program was that it could be slightly confusing and cumbersome to actually claim authorship of content, especially if it … Read more
An announcement from Microsoft and Local Corporation was made concerning a new partnership which will allow product inventory from local stores to be displayed in Bing’s search results. Local Corp’s Krillion Local Product Database will feed to Bing for inclusion in search results, thus improving the local search experience for people using Bing. The Krillion … Read more
Twitter is over seven years old now, and has quickly become one of the most powerful marketing tools available on the Internet. An info graphic was recently released from DashBurst illustrating some of the different statistics concerning the social media giant. The information gathered together provides excellent information to marketers who are looking to improve … Read more
John Mueller of Google was recently seen in a video in a Google Hangout, and in this video he discusses how Google uses unlinked URLs to find and index new content. Unlinked URLs within content will appear just like regular text, and aren’t clickable (no a href attribute). If, for example, I was writing about … Read more
Matt Cutts, Google’s head of Search Engine Spam, released a new video in the Google Webmaster Help YouTube channel. The main topic of the video today was NoFollow links, and what kind of effect they can have on your rankings. Cutts said that typically, NoFollow links won’t harm your rankings in Google, but if a … Read more
AdWords has long been used for generating leads which translate into offline sales, but it has been difficult to track the success of these campaigns. Until now. Measuring and optimizing campaigns has just been made much easier with a new feature from Google’s AdWords. Marketers can now upload information about their sales into their AdWords … Read more
Jennifer Selleck talks with Chen Levanon, the Chief Operating Officer of ClicksMob at Affiliate Summit East in Philadelphia. ClicksMob is one of the leading Mobile Affiliate Platforms around the world. The company thrives on providing advertisers with risk-free performance marketing campaigns ensuring maximum ROI on their ad budgets. To help publishers increase their revenues, ClicksMob … Read more
Yahoo! has become the latest in a growing list of Internet companies which are issuing transparency reports to show the number and type of governmental requests for information are coming from. The report has found, as expected, that 42% of all the requests are coming from the government of the United States. The total number … Read more
Jennifer Selleck speaks briefly with Charles Meyer of 7Search, an alternative PPC traffic source that has been around since 1999. According to Charles, a lot of affiliate marketers use 7Search for different verticals. Balancing out all the factors it takes to create sales and generate revenue for yourself or your company is pivotal to this … Read more