Saturday, July 19, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Small Businesses Sticking With Content for 2013

In the world of small business marketers, the use of online content marketing as a high priority advertising method is almost universal. It is,...

Mobile is Soon to Have a Huge Impact in Search

Forecasts and predictions are tools that most marketers cannot seem to get enough of, and just the other day Marin Software, an advertising tools...

1/3 of Display Ads Are Complete Junk

­Despite the immense numbers of advertisers that have allocated a majority of their time and ad dollars to new and innovative advertising techniques, such...

AutoPlay Video Ads on Facebook?

Up to this point, advertising on Facebook has not caused much of a problem for those users that have to view the ads every...

New Facebook Offers May Bring Up Conversions

Among the many Facebook marketing and business tools that the company has released in the past few years, one of the favorites of the...

Mobile Only 5% of Video Ads Shown

Digital marketing is still deep in a period of growth, and it can be seen through the many types of marketing on the web,...

Humor Works on Twitter

Brands have been using Twitter a lot recently, as it provides them a way to reach customers with advertising content while at the same...

EWA Officially Closes Doors

As in EPIC, Copeac and several other companies, once the death knell is rung on PMI, the company involved usually announces that they are...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...