Saturday, July 19, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Data will Make Marketers 2013

With online marketing being such a massive industry, it becomes very difficult for advertisers to be sure that their ad dollars are going to...

How are Mobile Coupons Doing?

With mobile becoming one of the most popular destinations for marketing campaigns today, there are plenty of ways for marketers to go about reaching...

Twitter Partners with Adobe, HootSuite and SHIFT on New API

Sure Twitter has for some time now been a big name in social marketing, and many marketers already see it as the best option,...

True Power of Paid Social Campaigns

The idea of having enormous amounts of social followers or fans is one that marketers look at with mouths agape, being that the more...

Study: Social Interaction and Marketing Should Be Balanced

Social media has not only provided something for college kids everywhere to waste away hours of their life doing, but it has also provided...

Google’s Plans to Kill Groupon

Among the many options digital marketers find themselves faced with today, one of the more useful tools that quite a few marketers have taken...

Trent Silver is Now Purse Queen

Some great news for the golden boy and serial entrepreneur, Trent Silver: his purse business is taking off in leaps and bounds. Despite some...

Screwed By EWA & Blam? CPAlead Steps Up!

If you didn't hear, Ryan Eagle and his "empire" is gone, and affiliates are being left without a way to collect money and getting paid....

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...