Tim Nichols is a highly experienced digital media executive with a proven track record of success in leading cross-functional teams, executing omnichannel media-driven products and services, and driving growth and performance. With over a decade of experience in the industry, he brings expertise in multi-channel marketing, leadership, and programmatic media buying to his role as SVP, Digital Media – Activation, Strategy, Performance at Zimmerman Advertising.
Previously, Tim served as Chief Digital Officer and co-founder at ExactDrive Inc. In this role, he was responsible for executing, managing, and optimizing digital media campaigns and technology, including programmatic, auction/exchange-based performance media, audience-based buying, and remarketing campaigns. He also managed the digital media buying/account teams and was a key member of the Leadership Team, contributing to digital strategy and providing external insight and trends.
Before ExactDrive, Tim was SVP, Digital Media Strategy & Investment at BackTalk Media LLC. In this role, he owned omnichannel digital media-driven products and services and managed client expectations, pulling and analyzing daily campaign reports and the timely delivery of all digital campaign tasks and associated KPIs. He also assisted the Buying Team with trafficking, optimizing, and monitoring budgets/bids by tactic in select demand-side platforms and exchanges.
Tim’s diverse background and expertise in digital media have enabled him to excel in a variety of roles and industries. He has a strong understanding of AdTech stack processes, policies, and standards, and is constantly identifying and adopting new and emerging technologies to increase automation and strengthen capabilities. He is committed to growing, developing, inspiring, coaching, and leading cross-functional teams and defining and improving success metrics across all digital channels.
In his current role at Zimmerman Advertising, Tim is responsible for the full scope of omnichannel media-driven products and services, from strategy and planning to execution and measurement. He is also responsible for maintaining the product/service roadmap and associated tools, and for defining, managing, and improving success metrics across all digital channels.
Tim’s exceptional leadership skills, combined with his deep understanding of digital media, make him a valuable asset to any organization. He is dedicated to delivering results and driving growth, and is always looking for new ways to enhance the customer experience and exceed their expectations.