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Twitter offers Improved Data for Marketers

Twitter has recently given their analytics dashboard a major facelift.  The new dashboard will give advertisers a much more in depth look into how their tweets are doing.  Specifically, this update provides insights into organic tweets and how many impressions and engagements they are getting.

The update is only for advertisers, verified users and Twitter Card publishers at this time.  It is not yet clear if this will roll out to the average user at any point or not.

Those with access will now be able to see things like the number of times a particular tweet has been viewed based on type of device (android, iOS, ect) as well as directly on twitter.com.  The information is broken down into hour-by-hour data and has a full 28 days of impressions that you will be able to analyze.  Twitter also bumped the ability to export data up by 500 tweets, to 3200.

This type of information was formerly available for paid tweets only, but now the organic tweets are getting the same great information.  This will undoubtedly be very beneficial to many marketers who use both paid and organic tweets to promote their brand.

Twitter Analystics Product Manager, Buster Benson, wrote of the update “In addition to the number of impressions, retweets and favorites your Tweet received, the dashboard gives a breakdown of how people are engaging with it.  Just click on the Tweet you’re interested in and it will expand to show you more detail.  For Tweets with links, for example, you’ll see link clicks; for Tweets with hashtags, you’ll see hashtag clicks; for Tweets with App Cards, you’ll see how many times people clicked to install your app or open it (if it’s already downloaded).”

Overall, this new update looks to be a great resource for marketers and advertisers who are using Twitter to increase customer or user engagement.

 

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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